ADESTE to test Audience Development Training Module

The ADESTE project has the specific objective to develop a European occupational core profile in the field of arts and culture based on the role of the “audience developer”. The project consortium has been working since November 2013 to outline well defined skills and competences which resulted in several reports. Having a clearer understanding of what cultural professionals need to be better "audience developers", ADESTE designed an innovative testing method for cultural professionals to hone their skills, develop competencies, and acquire tools to develop an audience development plan.

What is ADESTE testing?
The purpose of this pilot test is to run the ADESTE Audience Development Training Module which was designed based on the project’s research findings. At the core of ADESTE's training module is a combination of content, methodology, and tools to create an audience development plan accompanied by an established framework for group reflection through the techniques of Action Learning.

Who is participating in the testing phase?
In addition to representatives of the project consortium, trainers and trainees from the countries participating in ADESTE have been selected to take part in the pilot testing phase. The 12 ADESTE trainers are cultural professionals who have substantial experience working with audiences, in audience development, and training/leading workshops.

Where is the testing being carried out?
Testing the ADESTE Audience Development Training Module are cultural professionals located Denmark, Italy, Poland, Spain, and the United Kingdom.

What is the timeframe for the pilot phase?
After a first “Training for the Trainers” week-long session organized from 17-24 April in London, the pilot testing will start with parallel programs in different national contexts. Each local programme will involve groups of 6 to 10 cultural professionals to be trained from May 2015 through February 2016. 


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