This document illustrates the results of the evaluation that was carried out throughout the project ADESTE. The evaluation aimed at evaluating the ADESTE innovative training collecting feedbacks from trainers and trainees.

ADESTE has reached a turning point since project partners last held exchanges in Lecce and Turin around the challenge “What kind of training for audience development?”

You don't need to be a superman or superwoman to be an effective Audience Developer, but there are certain skills, competences, and personal attributes that can be useful.

How are people working in the arts and cultural sector educated and trained to achieve their organisation's audience development goals? Who is providing them with the skills and knowledge needed for their success?